I have a number of old advertising brochures and other sales literature in my collection. The brochures featured on this page summarize the performance and effectiveness of ADT services in the 1930s and 1940s.

The brochures are printed 2-sided on 5.5″ x 7.0″ paper. The printed sheets are then folded in half on either the horizontal or vertical axis. The finished product is a 4-page postcard size brochure formatted either horizontally of vertically.

Brochures prior to 1936 are printed on heavy 110-weight card stock, while later brochures are printed on glossy 20-weight paper.

The brochures listed below have all been scanned and saved in .PDF format. For most horizontally formatted brochures the .PDF files contain individual scans of all four pages.

A few horizontally formatted brochures and all vertically formatted brochures contain two scans. Pages 4 and 1 are on the first scan, and pages 2 and 3 are on the second scan. (In the scan of horizontally formatted brochures page 4 is inverted compared to page 1 because of the horizontal fold.)

BURGLAR & HOLDUP ALARM SERVICE

1928-1933 Burglar Alarm Performance: (Take note of the large increase in burglar attacks on ADT protected premises during the early depression years.) 1933_Burglar

1930-1934 Burglar & Holdup Alarm Performance: 1934_Burglar

1932-1936 Burglar & Holdup Alarm Performance: 1936_Burglar

1937 Burglar & Holdup Alarm Performance: 1937_Burglar

1940 Burglar & Holdup Alarm Performance: 1940_Burglar

1941 Burglar & Holdup Alarm Performance: 1941_Burglar

1942 Burglar & Holdup Alarm Performance: 1942_Burglar

1943 Burglar & Holdup Alarm Performance: 1943_Burglar

1944 Burglar & Holdup Alarm Performance: 1944_Burglar

1945 Burglar & Holdup Alarm Performance: 1945_Burglar

1947 Burglar & Holdup Alarm Performance: 1947_Burglar

NIGHTWATCH SUPERVISION SERVICE

These brochures advertised the efficiency and effectiveness of ADT’s Watchman Supervision Service. Each brochure contains a chart showing the total count for the year of nightwatch signals processed by the central stations and the total count of watchman delinquencies investigated. The reasons provided by watchmen for delinquencies are also summarized.

1934 Nightwatch Supervision Performance: 1934_Nightwatch

1936 Nightwatch Supervision Performance: 1936_Nightwatch

1937 Nightwatch Supervision Performance: 1937_Nightwatch

1940 Nightwatch Supervision Performance: 1940_Nightwatch

1941 Nightwatch Supervision Performance: 1941_Nightwatch

1942 Nightwatch Supervision Performance: 1942_Nightwatch

1943 Nightwatch Supervision Performance: 1943_Nightwatch

1944 Nightwatch Supervision Performance: 1944_Nightwatch

1945 Nightwatch Supervision Performance: 1945_Nightwatch

1946 Nightwatch Supervision Performance: 1946_Nightwatch

1947 Nightwatch Supervision Performance: 1947_Nightwatch

SPRINKLER SUPERVISION & WATERFLOW ALARM SERVICE

These brochures summarize the performance and effectiveness of ADT supervision of sprinkler systems. Statistics are provided for both waterflow alarms and the numerous supervisory signals associated with sprinkler systems.

1936 Sprinkler Supervision Performance: 1936_Sprinkler

1940 Sprinkler Supervision Performance: 1940_Sprinkler

1941 Sprinkler Supervision Performance: 1941_Sprinkler

1942 Sprinkler Supervision Performance: 1942_Sprinkler

1943 Sprinkler Supervision Performance: 1943_Sprinkler

1944 Sprinkler Supervision Performance: 1944_Sprinkler

1945 Sprinkler Supervision Performance: 1945_Sprinkler

1946 Sprinkler Supervision Performance: 1946_Sprinkler

1947 Sprinkler Supervision Performance: 1947_Sprinkler

Aero Automatic Fire Alarm

This brochure summarizes the performance of Aero Automatic Fire Alarm Systems in preventing loss from fire in 1933. The last bullet on page 3 makes a bold statement about the effectiveness of Aero in preventing loss from fire. “(Aero’s) record compares favorably with the fire loss record for properties protected by supervised automatic sprinkler systems.”

1933 Aero Performance: 1933_Aero

Aero Advertising Brochure

The Aero sales and marketing brochure below is undated. Based on the type of paper it is printed on, and the layout and style of the content, I estimate it to be from around 1935.

Aero Advertising Brochure, 1935: Aero_Ad_1935